material concern

I also bought a screenprinting machine, so in the past weekend we printed….

Spring production…here are some tanks:

and also scarves for the runway gift bags (which i have since hand dyed)….

came across this when researching Russian Constructivist artists…this is a defense drill in Leningrad in 1937

again, apologies for being MIA this week: i’ve been super crazed getting ready for fashion week and putting together the lookbook for fall/winter 2010…

At our shoot last sunday, our Makeup artist was the awesome Andre Sarmiento. I met him at the LA fashion on Broadway runway show popomomo did last October: Andre was in charge of all the designer’s makeup looks…he was awesome under pressure and did a fantastic job. He’s also heavily involved with Mineral Essence: a makeup line that’s about as eco as you can get: he consults for them and uses the line in his work.

For this season: I needed a look that was strong, and Andre came up with a rich red look that gave the whole shoot another element and added dimension.

I was really impressed with the look, his job and the eco Makeup line, so I asked Andre to tell us a little more….and got to share a couple of the new pics from last week.

MC/lizz: Can you tell us more about Mineral Essence, how is a makeup line eco?

Andre: Mineral Essence products are designed to be lightweight and feel like you’re almost wearing nothing at all. Also, Mineral Essence is all natural and contains only mild ingredients to nurture and protect the skin. It has natural SPF. And it doesn’t contain any harsh chemicals, preservatives or additives that could cause damage or irritation to the skin. We’re always working to make our products as natural as possible and are beginning to explore organic products as well. Keep an eye out for our organic tinted lip balms coming out this Spring.

MC/Lizz: I was amazed at the rich colors you achieved on the shoot…and a bit surprised I guess that you can get those colors without crazy chemicals, how does that work?

Andre: Mineral Essence products stand out from other mineral brands because the formulation is so simple. The ingredients are minerals, anti-oxidants and skin care. That’s it. The other big reason they stand out is because all the pigments in the color cosmetics are so rich and true to the shade you see in the pots. We have greens,  blues, bright reds, deep blacks, taupes, pinks ; anything you might need to create something fresh and clean or fashion inspired.

MC/Lizz:Our Model Mandy, from Click Models, looked amazing in the shimmery eye and amazing red lip you conceptualized. I’m getting more into makeup: can you tell me how to achieve the look?

Andre: The majority of the look for the Popomomo Fall/Winter ‘10 lookbook and campaign was achieved using Mineral essence products. We had a little help in the foundation department since I wanted to create a creamy porcelain finish to the skin, but powders, concealers and colors were are minerals. All the products are available online (www.mineralessence.com), at select Sears and at the newest multi-brand beauty store, Beauty 360. (check online for Sears and Beauty 360 locations)

Here’s the breakdown of the look:

Powder – Mineral Essence Loose Powder Foundation in L2
Concealer – Cover Me Duo Magic Concealer Pencil in Fair
Eyes – Northern Lights eye shadow in Emerald Isle
Cheeks – Mineral Essence blush in Charm
Lips – Lip Liner in Paprika and Cream Lip Color in Red Hot

all photos: eugene wasserman, wellmadephrase.com

working on the fw2010 lookbook for popomomo after the photoshoot this weekend….

be back soon with more on the photoshoot’s awesome team….

so totally obsessed with Looklet!

why didn’t they have this on nintendo when i was a kid?

you can make outfits from multiple lines…see different angles…pick backgrounds, etc.

here’s my first outfit from looklet:

here’s isaac’s:

here’s my outfit using looklet on H&M’s site, which is how i found it:

sometimes you have to do it yourself.

Or , if you want it done asap, maybe more than “right” because i did f-up a couple pieces.

so: Isaac and I drove to the Valley yesterday and I bought an old screenprinter and flash dryer.

My  friend Lauren and I hand printed a bunch of the popomomo samples yesterday in back of the studio.

It was awesome and super fun!

julie and co are closing their philly experiment….long live experiments!

melanie griffin in Body Double….

I think one of the scariest things about being a small eco designer is how much i have to trust other companies: I buy fabric that states its content: organic, recycled, etc, and I dye my fabric in a low impact/eco way….but I don’t have a team to follow up or investigate: I have to take everything at face value.

Now giant H&M and other large companies might have had organic or eco fabric that actually wasn’t…accountability is super weird here…if all fabric had to be organic and sustainably produced we wouldn’t run into these problems. But regardless…this isn’t good news for anyone…full article here via ecouterre.

so, as you know, I’m a Rimmel 10 Girl, and yesterday I got a bunch of fun stuff to play around with….

yesterday, I tried the ice coffee lipstick and found myself pleasantly surprised by the subtleties of the look: I usually go big one place (strong eye, or strong lip) and go nowhere with the rest (as in naked rest of face).

Today, to emulate all the famous makeup artists who do those great little drawings with the whole look, I did one showing my old go-out look with the two experiments I tried with the Rimmel goodies:

what do you think, old look or new look?