Gotcha
Tuesday, November 27th, 2012I came across this book, Going Big, about the history of Gotcha, yesterday. The graphic design and branding of the surf company in the early days were disruptive, revolutionary and totally, totally awesome. I’ve been thinking a lot about surf culture lately….more this garish 80s 90s surf than the more traditional 50s 60s surf…I feel like the tide is rising for another long term surf cycle.
